Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. No business will be in thrive in an atmosphere that is unfriendly. You need to be in good terms with them at all times. Read more here and find out ways you can strengthen this connection.
The first thing is you need to empower people in the community. You can assign some of this services to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can be given info on how to choose students who can learn through this program. The program can select the top students but needy and support them. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will keep your impact fresh each time. Being close with leaders in this locality is vital. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
Communication in any environment is crucial. Create communication mediums between the company and community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Postponing this task for later will have a strain on building trust with the community.